Vision One Research

Vision One have just launched our Charity Brand Barometer.

Real research that ranks the top 50 charity brands by Brand Equity.

In this piece of research we have formulated a ranking of Brand Equity based on Brand Strength and our proprietary Momentum metric. This not only ranks where they are now but gives an indication of future performance.

Brand Strength is calculated from the traditional metrics; awareness, consideration, importance and mental availability. However, what makes our Brand Equity score stand out from the rest is our Momentum scores that we consider. These numbers show the brands that are growing and indicate a strong future performance. Based on research from our CEO Tony Lewis and his book Brand Momentum, we know that momentum scores have a proven track record of predicting trajectories and growth.

The Brand Barometer is designed to help organisations understand their position, monitor performance and strengthen engagement with supporters. Take a look at the rankings and see how the largest UK charity brands hold up against one another from a brand perspective.

Watch this space as we research more industries and uncover the UK’s largest brand rankings.

https://visionone.co.uk/news/charity-brand-barometer-download/

Why do consumers say one thing… but do another?

From sustainability to brand loyalty, customer behaviour is often shaped by emotion, habit and subconscious decision-making more than logic alone.

In our latest article, we explore the psychology behind the “Say-Do Gap” and how consumer behaviour research helps brands uncover what really drives decisions.

Read the full article here: https://visionone.co.uk/news/consumer-behaviour-research/