Ekaete Inyang

So it’s true that perfection can be the enemy of progress. If you’re waiting until everything is perfectly tied off with a bow before you launch, then I agree that this isn’t going to get you anywhere.

However, when we tell ourselves ‘done is better than perfect’, I think that we sometimes excuse ourselves, putting out work that WE know isn’t our best, just for the sake of saying we got it ‘done’.

I’ve worked in software development (designing digital products) for almost 10 years now, leading teams and managing website budgets of £650,000+.

There are a number of ways you can approach developing digital products, but the most effective way by far is taking an iterative approach.

This means that we decide on the minimum features that our new product has to have before we release it.

I’m okay with the fact that it won’t yet tick every single box in that first release (so it won’t be a perfect product), but as a team we agree on what boxes it MUST tick, before we release it to market.

We call that first version our Minimum Viable Product.

The M.V.P.

And we work hard to ensure that every release, every new version, is an improvement on the previous iteration.

Notice that the V in MVP is Viable.

The definition of Viable is ‘capable of working successfully’.

So you see, we do our due diligence to ensure that even our minimum product will be successful.

I mean it must be right, for the amount of money we’re spending??

I say all this to make the point that as a business owner you need to be intentional about what you’re putting out there.

You may not be able to reverse a bad impression of your business, if people land on your current website that’s looking all… Let’s just say there’s nothing excellent about it.

But you told yourself that your DIY website was ‘done’, and you launched it. Without any strategy. Totally mis-aligned with who you are as a brand/business. It’s hurting your business.

And the thing is, you know you’re better than this.

Let’s fix that. Book a discovery call with me and let’s elevate you sis. Let’s aim a little higher than just ‘done’.

“ɪ ɢᴏᴛ ᴍᴏʀᴇ ᴛʜᴀɴ ᴊᴜꜱᴛ ᴀ ᴡᴇʙꜱɪᴛᴇ ʙᴜɪʟᴅ - ɪ ɢᴏᴛ ᴄᴏɴꜱᴜʟᴛᴀɴᴄʏ & ʀᴇᴄᴏᴍᴍᴇɴᴅᴀᴛɪᴏɴꜱ ᴛʜᴀᴛ ᴍᴀᴅᴇ ᴍᴇ ᴛʜɪɴᴋ ᴀʙᴏᴜᴛ ᴛʜɪɴɢꜱ ɪ ʜᴀᴅɴ'ᴛ ᴛʜᴏᴜɢʜᴛ ᴏꜰ. ɪ ᴡᴀꜱ ᴄʜᴀʟʟᴇɴɢᴇᴅ ɪɴ ᴀ ɢᴏᴏᴅ ᴡᴀʏ ᴛᴏ ᴍᴀᴋᴇ ᴍʏ ʙᴜꜱɪɴᴇꜱꜱ ᴀꜱ ɢᴏᴏᴅ ᴀꜱ ɪᴛ ᴄᴏᴜʟᴅ ʙᴇ”

It’s feedback like this that gets us out of bed in the morning 🤩 Thanks Felicia of

Could this be you? 🤔 Book a free discover call with me today to get started. Link in bio

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