TransgressiveX

Brands need to defend themselves against Own Label - TX provides forensic guidance for brand success

Grocery shoppers turn to own-brand products to combat rising prices Sales of a supermarket's own-brand goods are rising almost five times faster than branded ones as shoppers shun price hikes.

The Telegraph creates new Proposition to attract younger audience

The Telegraph on transforming its business to look at readers ‘with a more sympathetic lense’ The news brand says it has been through “loads” of change to become a more consumer and data-focused company.