SegmentStream

Have you noticed how the conversion numbers in Facebook or Google Ads reports can sometimes stray from reality?

Let’s explore why ad platforms claim too much credit for driving conversions and how to fix it:

https://www.forbes.com/sites/forbestechcouncil/2023/06/12/can-you-trust-the-results-your-ad-platforms-are-reporting/?sh=4533e4c96b76

Council Post: Can You Trust The Results Your Ad Platforms Are Reporting? Marketers face challenges with ad platform bias and poor reporting, as platforms tend to give excessive credit to their own ads for conversions.

🆕 What's new in SegmentStream?

Introducing our product updates for April'23!
This time, we showcase new conversion metrics in reports, and a way faster data loading from all sources.

Read on!

Product updates for April’23 | SegmentStream See what we’ve been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!

Want to overcome the delays and event collection limits associated with native GA4 data export to Google BigQuery?

Try SegmentStream's GA4 Real-Time Streaming - our proprietary real-time collection mechanism.

It works with both GTM and gtag.js and allows you to access fresh reports in the morning of the next day.

Check how this feature works in our latest article:

GA4 Real-Time Data Streaming in SegmentStream — feature overview | SegmentStream Streamline GA4 data collection with SegmentStream’s real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.

✨ It's only 15 days until we speak at Shoptalk Europe 2023!

SegmentStream was selected by ShopTalk conference organisers as one of the most innovative startups in the e-commerce space.
Our co-founder and CEO, Constantine Yurevich, will present our breakthrough technology in the marketing measurement ecosystem — Conversion Modelling.

Join us at the Yellow stage!
Date: May 9th 2023, 11:00am - 11:40am CEST
Place: Fira Gran Via, Barcelona

https://segmentstream.com/blog/company-news/segmentstream-at-shoptalk2023

SegmentStream at ShopTalk Europe 2023 | SegmentStream We are proud to be invited as a speaker at ShopTalk Europe 2023!

Traditional rule-based marketing attribution methods are facing challenges due to the rise of cookie restrictions and tracking limitations.

Yet, there is a solution — AI offers an alternative way to accurately attribute conversion value to marketing channels.

In this article, we are reviewing:
- what limitations force marketing attribution to turn to AI
- what benefits it brings
- how SegmentStream utilises ML for marketing attribution to its full extent

https://segmentstream.com/blog/articles/future-is-ai-attribution

Future of marketing attribution: how AI changes the game | SegmentStream Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

If you're running ads on Facebook, you might have noticed some data mismatches between Facebook reports and Google Analytics.

Users of SegmentStream can create Facebook-dedicated reports and see that some metrics don't match the Google Analytics data.

Read our latest article to find out:
- Why discrepancies happen;
- Which metrics are affected;
- How to use SegmentStream's proprietary metrics in synergy with Facebook's data.

Why Google Analytics and Facebook data don’t match | SegmentStream Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.

✨ We are proud to speak at Shoptalk Europe 2023!

SegmentStream was selected by ShopTalk conference organisers as one of the most innovative startups in the e-commerce space. As a result of this, our co-founder and CEO, Constantine Yurevich, will present our breakthrough technology in the marketing measurement ecosystem — Conversion Modelling.

Join us at the Yellow stage!
Date: May 9th 2023, 11:00am - 11:40am CEST
Place: Fira Gran Via, Barcelona

https://segmentstream.com/blog/company-news/segmentstream-at-shoptalk2023

SegmentStream at ShopTalk Europe 2023 | SegmentStream We are proud to be invited as a speaker at ShopTalk Europe 2023!

In the recent episode of Shopify’s podcast Ecommerce Fastlane, Pavel Petrinich talks about how Conversion Modelling can help fix marketing attribution for Shopify stores.

Thanks Steve Hutt for this great opportunity and perfect hosting!

Listen here:
https://www.ecommercefastlanepodcast.com/marketing-attribution-is-broken-for-shopify-stores-heres-how-to-fix-it-with-pavel-petrinich-of-segmentstream/

Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream Thriving with Shopify: SEGMENT STREAM