Nine Nine Lab

💥 PAIN OF PAYING!
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😣 Every time we spend money we feel a pain of paying. We don’t like to part with our money and making a payment reduces the pleasure of making a purchase.
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🤔 But there are ways to reduce that pain!
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✔️ Shorter words take less time to process, so numbers with less syllables get encoded as smaller.
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✔️ Using words associated with small sizes primes our brains to think small. Low maintenance, small selection, few items left.
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✔️ Getting rid of the comma does the double job of making the numbers shorter in length, and triggering the syllable effect.
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✔️ And lastly, getting rid of that pesky currency symbol - but only where it makes sense! Widely used on restaurant wine menus, it actually makes us spend more!
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💭 Any others you’d add?
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👇🏼Tell me what you think below.
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