Altaura

🎼 Did you know music can literally heal your heart?

A study of music behaviour during a 16th Century outbreak of plague in Italy revealed that listening to positive, relaxing music was recommended by the medical experts of the day. A quote from the Renaissance doctor Niccolo Massa in 1540 stated:

Many people, from fear and imagination alone, have fallen to pestilential fever; therefore, it is necessary to be joyful… It is especially advantageous to listen to songs and lovely instrumental music, and to play now and then, and to sing with a quiet voice…

Few things in life comfort us as quickly or as effectively as well-chosen music. It triggers key emotion centres in the brain that are active when we experience happiness, feel rewarded and are content.

It can also have a calming effect on the core, ancient areas of the brain that control our physical relaxation levels, including our breathing and blood pressure. There are no doubts about the power of music to have a positive impact on our bodies.

Link in bio for full article.

We work with lots of incredibly talented music curators, who come onboard once we've designed and built out clients' music strategies.

Music curators help us to continuously deliver new music every single month that is always to brief, and that delivers creative flair.

Fergus Ewbank is one of those talented curators, you can check out his handle and show some love! Thanks for all your dedicated support to Altaura, Fergus!