Calipso Creative

Online credibility is arguably the most important metric of them all 💰 But where do you begin?

Well, the best place to start is your website.

Be sure to include plenty of social proof on your homepage...

Your goal is to build initial trust - as fast as possible.

All in all, your site should include two categories of social proof,

Here they are:

✅ Include Trust Seals, Awards & Certifications

This builds initial credibility and shows your visitors you're a business that takes its operations seriously.

✅ Even more powerful are Testimonials & Reviews

If you can highlight positive feedback from satisfied customers, new visitors are far more likely to trust you.

Star-ratings are a great place to start.

But video testimonials are the way to go.

Put all these pieces together, and you've created a page that not only showcases what you can do - but who you've already done it for.

And that builds trust.

And trust sells 💲

Ever wondered what separates GOOD from GREAT landing pages? 🌪️

Well, you're about to find out...

Your landing page has many responsibilities, but if you had to narrow it all down to 2x must-haves:

It needs to inform 📖

And it needs to sell 💰

A high-performing landing page is designed to maximise conversions and achieve specific marketing goals.

And to do that, your landing page needs to:

✅ Be geared towards a specific target audience

✅ Be clutter-free and visually appealing

✅ Have a strong headline (and one that calls out your target audience)

✅ Have a powerful call-to-action

But your choice of design also plays a HUGE part in your website conversions...

Tune in for Part 2 next week where we look at how different visuals affect conversions 👀

Did you enjoy this post??

If you did, be sure to give us a follow for weekly marketing tips on all things digital.

Or check out our blog at "calipsocreative.com/blog" 🚀

🔭 Today we're getting technical. And you won't want to miss out on this...

Thinking about running an email campaign?

Or worse yet, already running email marketing campaigns?

Then you'll want to make 1000% sure you've set up SPF, DKIM and DMARC on your email domain...

Because if you haven't, your deliverability is taking a massive hit - and so are your sales.

This post is all you'll need to set up all your email authentication tokens in under 30 minutes, period.

Drop us a like & follow for more content like this every single week 🚀

Attention all digital creators, business owners and entrepreneurs ‼️

We're thrilled to announce the launch of our new & revamped website 🚀

You can check it our at: calipsocreative.com

We've worked hard to create a site that screams our branding and provides a unique user experience.

While the website acts as the hub of our service offering, we'll always continue to use our social channels to provide:

🏅Latest Industry Topics & Trends
🏅Digital Marketing Tips and Tricks
🏅In-Depth Marketing Guides (Weekly Focus)
🏅And so much more!

Stay tuned for our upcoming posts, we're sure they'll be very useful for all creators out there!

Are you getting loads of website visitors but 0 conversions? - Well, your CTA's could be the problem...

Having a great call-to-action gives your customer a clear next step to take. It helps guide them towards a desired direction, whether that’s signing up for a newsletter, downloading a whitepaper or making a purchase.

A great CTA should always exhibit 3 key characteristics. It should be: Specific, Actionable and Easy to Understand.

If all three characteristics are met, your CTA will be irresistible to your customers.

Try to also make your CTA no longer than 5 words. Anything longer will distract from the desired action you are trying to achieve.

Besides the text-based aspect of your CTA, you should also experiment with different button shapes and colours.

Your button should always be visually prominent and stand out from the rest of your content.

Over time, (and assuming you track your campaigns), you can determine which text and button combinations work best.

Top Tip: Try to get creative with your CTA’s. Don’t just default to ‘Buy Now’ or ‘Subscribe’. While that may still be your strategic intention, try to find better ways to word it.

Some great examples we’ve seen are things like “TAKE ME TO THE GOLD” by a boutique jewelry company, “HIT THE DAMN BUTTON” by an Australian advertising agency or “JUST DO IT” by a lifestyle-fitness brand.