ITCH

shoutout to all the Gen Zers keeping us Millennials on our toes ✨

Carousels are back in the chat ✨

And no, that doesn’t mean Reels are dead. It means audiences still want content they can swipe through, save and actually use.

Socialinsider’s latest benchmark has carousels slightly ahead of Reels for Instagram engagement. Only just, but enough to make the point.

The main takeaway here is simple. The best format is the one that fits the idea.

This is the first in our brand new series, sharing the stats and shifts brands should actually care about.

First up. Why carousels are winning right now!

Drop us a DM if you want to know what formats your brand should be using 🔥