Hyperactive

An antidote to Blue Monday, our latest work for brings zen to commuters in Kings Cross. An immersive audio experience designed to showcase the transformative power of wellbeing content on the platform.

4 out of the last 5 Liverpool v Chelsea fixtures have ended 0-0, so when Carlsberg asked us to activate this game as part of their long standing partnership, which happened to be on the last day of dry Jan, we immediately identified an opportunity to talk about their alcohol free beer - Carlsberg 0.0.

Our campaign positioned Carlsberg as ‘The Only 0.0 We Want’ and ran on socials in the days running up to the game with content previewing the fixture with legendsRobbie Fowler and Becky Easton taking on a playful 0.0 challenge and trying to score past David James and 10 players on the goal line.

Then we hit Anfield on match day where we sampled Carlsberg 0.0 to thousands of fans on their way into the stadium, while perimeter boards ran throughout the game, plus a fan took the penalty challenge at the Kop end against David James...who has definitely still got it!

Luckily Carlsberg was the only 0.0 as Liverpool smashed Chelsea 4-1 !!

Catch up on the latest Hype stories this week! Link in bio to read all things culture and marketing stunts!