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15/09/2025
Is “link in bio” the most annoying phrase on social? 👀
App researcher Alessandro Paluzzi has spotted code suggesting Instagram may finally be testing in-feed links.
Until now, Instagram avoided them because links take people off the platform, make it too newsy, and risk spam. But with web traffic falling as AI eats into clicks, this could be a valuable new way to drive people to your content.
On balance a win? Maybe. But with every platform offering the same features, are we losing what makes them different?
What do you think?
No - you're not imagining it. Reels (or short-form video) really is everywhere and rolling out across Facebook today as well.
What do you think? A fun, informal way of sharing your brand or yet another thing to add to the to do list?
It's definitely worthwhile taking a look to see what they are about as all the signs are that Meta (the FB and IG holding company) sees them as a big growth area.
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