Daydot

We recently worked with the National Deaf Children's Society to develop user of their customers and .
These are used to improve the quality of internal discussions by providing a shared understanding of the needs and attitudes of the people who they interact with, and for whom they are providing services.
We utilised internal and external and outputs to assist NDCS in their mission to ‘overcome the social and educational barriers that hold deaf children back’. The NDCS used the personas we generated for them to improve the quality of internal discussions by focusing on a shared understanding of their customers.
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You can read more about our work with the NDCS at our case study here: https://daydot.agency/case-studies/customer-research/ndcs-personas

Priming is a powerful behavioural science principle that can be used in website optimisation to influence , shape perceptions and drive . The idea is fairly simple - expose a user to a particular stimulus before they engage with a specific task or activity. Read more in our blog article. https://daydot.agency/insights/principles/priming

At Daydot we're big believers in ; it's a crucial part of the process. Testing designs in a realistic context means getting feedback from real users, and to identify potential issues, and make necessary changes before the final is developed. It can definitely save you money in the long term, reducing costly rounds of amends after a product has gone live. If you're starting a design project, we recommend building prototyping into your project plan - and let us know if you would like any help!

The role of prototyping in UX design: How to test your designs 👨🏻‍💻 The role of prototyping in UX design: How to test your designs