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Photos from Digital Click Expert's post 30/10/2020

Hi Facebook!

WordPress is the most popular open-source and free CMS system, present in 35% of websites worldwide, has launched an official Twitter plugin.

The innovative plugin includes a writing style assistant and a ‘Twitter Cards’ to add link previews to your Tweets.
With Twitter Analytics, you'll be able to associate your site + author Twitter accounts to track your content’s popularity on Twitter’s platform.

Some other features will come in handy for those who regularly work on content:


Bespoke embedded Tweet colours from the WordPress admin interface, so that it matches your website’s branding.

Tweet & Follow buttons: these help you share content with your audience and add a ‘follow’ button alongside the author’s information.

Twitter Advertising: You can now focus on your campaigns and conversions without having to carry out browser optimizations and mark up.


We, at Digital Click Expert Marketing Agency, are already evaluating the features and benefits of this new plugin, and will soon add more comments about it.

What are your thoughts? Will you try this plugin on your website? Leave your comments below! 👇👇

19/10/2020

Afternoon Facebook!

If you are interested in reaching the First page of Google, you should post useful content without a lot of technical jargon. Readers tend to be lazy, don’t use complex words! 📰.
Google’s algorithms work by finding what the most informative content is for the person making a query.

No matter what kind of business you run, having the most relevant content will take you to the top of any search. -And no matter who you are, search engines allow you to grow your brand and message.
Meaning that is possible for businesses of any size to rank on its 1st page ⬆️.
But ranking on Google’s first page isn’t just typing a few words here and there…

So what is it?


Relevant content: the main goal of your website is to get visitors to click. Having pertinent, to the point content, will help you achieve this. 🖱️

Long-tail keywords: you can gain traffic by targeting keywords with the correct information that users will type. These also get some of the best conversion rates.

Include different types of queries within your strategy. Voice search is a great way to provide prompt answers to queries. You should also use other channels such as blogging, videos, images and more. We all need variety in life!

Evergreen content. 🌲 This type of content can stay fresh for long periods without becoming dated:

-Reviews
-Guidelines
-Tips
-Technical information about products, etc.
Any content that stays relevant and is interesting will save you additional work and it will bring traffic again and again.

Also, remember to show your personality 🧍 during the process!

What do you think about our post?
-Help us spread the word by sharing these tips! 🤝

Photos 28/09/2020

Good morning Instagram, did you know that education is definitely worth the investment?
According to a study by Forbes, there is a compelling case for investing in employee development.
Companies that invest experience improved performance, newly gained skills, and improved productivity.

Being the owner of a digital marketing company, my first choice was a no-brainer: Rhetoric, the Art of Persuasive Writing and Speaking which I apply at work daily!
This is a great course if you are interested in improving communication and advance your skills.

-Here are some tips that I would like to share with you about it:

Persuasive writing✍️ and speech💬 teach you to construct and defend effective arguments, which is essential to success in any professional or public setting.
The best pieces of writing and speaking fit together as one organic whole, to communicate one central idea.
A few of the most common strategies to engage your audience include:
1. Open with a question❓, and tell why the answer to that question matters
2. Open with a refutation: someone—or everyone—has misunderstood your subject, and you have come to set things right
3. Open with a story: often called a “hook,” the opening anecdote is one of the most tried-and-true ways of opening a composition

Whilst composing a piece, you should try to:


Keep it short: if you have a paragraph and it can be expressed in a sentence, put it in a sentence

Make sure there is Ethos (credibility, who you are, why should I listen to you?), Logos (reasoning in a speech) and Pathos (appeal to the audience’s emotions)

The best way to write a speech is to have a little pathos 😲 and a little ethos (credibility) upfront, making the bulk of your argument about Logos 📖. At the end, you can save a space for an emotional closing that you want to apply the pathos.

What do you think about a persuasive speech? Does it apply to you? -Comment below! 👇

22/09/2020

Hey Facebook! If you expect the upcoming holiday season to have shops packed with people queueing up, you may be wrong.
With consumers further exploring the benefits of online shopping vs shopping in-store, the trend of an increasing amount of shoppers buying online may be here to stay.

Today, we have put together some statistics pulled out from Google, which show some of the changing habits for the upcoming Holiday Season 🎄
Hope you find this useful for adjusting the sales and marketing strategies of your business!

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