Next Level

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-inspired lip glosses. The campaign is timed to National Wing Day and National Lipstick Day, both celebrated today (July 29), per details shared with Marketing Dive.
As part of the campaign, Applebee’s has released an original song and music video titled “Taste My Face.” Billed as the first “dateable” music video, the clip includes the Instagram handles of the all-single cast. The song will also live as a sound on TikTok.