Digitally Advanced

20% Off Digital Skills: Digital Marketing

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

What will you achieve?

By the end of the course, you‘ll be able to...

⚪️ Describe what digital marketing is
⚪️ Explain why digital marketing is important for businesses
⚪️ Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
⚪️ Explain how the different digital marketing methods can deliver value to businesses
Identify the key features that should be included in a digital marketing strategy
⚪️ Describe how businesses can use data to target customers in their digital marketing campaign
⚪️ Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely?

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Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like

Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities

Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners

Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, , liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning

Whenever you’re ready, mark each step as complete, you’re in control

Complete 90% of course steps and all of the assessments to earn your certificate