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"While the metaverse hasn’t arrived yet, the mere promise of it is shaking the marketing industry"

What will it take to be a marketing master of the Metaverse? The Global View Podcast As expansive as the metaverse promises to be, it’s no surprise it took a number of The Drum’s journalists to properly explore it. Over the course of our recent metaverse deep dive, we had a team of journalists across the US, Asia and Europe examining all aspects of the topic in order to provide ...

9 social media marketer predictions for 2022

9 social media marketer predictions for 2022 We asked social media managers what's in store for the future of social media marketing. Get ahead of the game with these nine predictions.

Brand awareness is the key to unlocking sales across social

80% of consumers agree brand awareness makes them more likely to buy on social Social commerce is the latest evolution in online shopping. Here's the consumer data you need to optimize this unique checkout experience.

How can cross-posting save time and resources, whilst increasing brand awareness?

A Guide to Cross-Posting on Social Media (Without Looking Spammy) Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad.