Create yourself

Instacart and music star Lizzo have partnered for the grocery-delivery platform’s largest campaign to date, according to details shared with Marketing Dive.

“The World is Your Cart,” meant to flex Instacart’s plethora of shopping possibilities, debuts with a full-page spread in The New York Times Sunday edition on Aug. 28 and a 60-second commercial starring Lizzo that will run during the MTV Video Music Awards the same day.

Timed to the launch of new in-app features, the push includes TV, print, over-the-top, digital and social elements, as well as a Snapchat mini-game. The platform is drawing a stronger link to pop culture in an effort to drive sales ahead of its planned IPO.

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more, per a news release.
The Frito-Lay brand tapped Snapchat for a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes. On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered around the U.S.
The company is also launching a custom Doritos Triangle Island in “Fortnite” and worked with StreamElements on a bot that allows streamers to swap triangles they see in games with chips. The effort represents an attempt to blend in-person tactics with virtual ones as consumers welcome more hybrid experiences.