Atmo

Design is like iceberg - most of the time people see the top part, which is the image itself 🧊

Everything else - time frames, budgets, Client wishes, having a "designers" block stays hidden below water. Which is the main reason I stopped judging other designs, unless its a must. I manage to walk past billboards, posters and ads every day without wondering whether the font could be better 🫠

Of course, I am still sensitive to beauty and often take photos of pretty images I see, but my focus is on a beauty exactly rather than a fault.

Same goes for Clients doodles. How many times I heard people apologizing for daring to try and draw what is it they want me to design, as if I am some kind of art police, while I am just happy they tried in the first place, cause now we understand each other better. I am not, I dont judge and I think its a beautiful habit. Or deformation professionelle.

Call it what you like 😁

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