Custom Influence

LinkedIn just killed the performance theatre era 🎭

For years, the platform was full of hacks, clickbait and engagement pods. Gaming the system. It was never a real influence; it was the appearance of influence.
That's over now.

The algorithm is actively suppressing engagement bait. Decoupling reach from likes, rewarding relevance, insider knowledge and consistency over time.
In other words, it's finally rewarding what B2B influence should always have been built on.
Trust 🧡

Build with Trust.

We work with a lot of B2B creators, so we recently asked some of them for some honest feedback to help our growth. Ed's feedback was great to hear.

Swipe to read it 🧡