AuthoredUp

What separates the 5% of posts people actually remember?

They're sharing what they actually know.

Most LinkedIn content looks the same now.

Recycled frameworks, engagement bait, and XY lessons listicles are all blending into one forgettable feed.

What's actually cutting through:
Content that delivers real value.

Actual insight they can use, not hot takes for the sake of hot takes, is what your audience wants.

Why it works:

• Builds trust faster than any growth hack
• Turns followers into customers.
• Keeps paying off over time.

The bar for "content" is on the floor right now.

Most creators post just to stay visible.
Few actually have something to say.
But visibility without substance is a dead end.

Here are some examples of what's worth sharing:

• Patterns you spot after hundreds of calls
• A framework you built after 6 failures
• Data you collected yourself

Stop asking "What should I post?"

Ask "What do I know that others don't?"

If your content could be written by someone who's never done your job, it's not valuable. It's noise.

The creators winning in 2026 will be the ones with real perspective.

P.S. What's the worst content trend you're seeing right now? Do you think feed is getting better or worse?

Your reach didn't tank for no reason.
LinkedIn just rewired the whole system.

They didn’t just tweak its algorithm;
they replaced it with 𝟯𝟲𝟬𝗕𝗿𝗲𝘄!

It’s a full reset of how LinkedIn reads, ranks, and recommends content.

It uses a two-stage process:

𝘚𝘵𝘢𝘨𝘦 1 filters millions of posts down to a few hundred based on your network and past engagement.

𝘚𝘵𝘢𝘨𝘦 2 is where the model takes over, it literally reads each post word by word.

It checks who wrote it, what the topic is, how clear it is, and whether people are reading or just liking fast.

Then it builds a temporary model of 𝗬𝗢𝗨, based on your last 2–3 months of activity, to decide what matters most.

So the feed isn’t random, as many would think, it’s 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝘁𝗶𝗼𝗻.

Here's how to work with this setup and get reach back:

• share 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗮𝘃𝗲 𝗮𝗻𝗱 𝗿𝗲𝘃𝗶𝘀𝗶𝘁
• 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 to top subjects you cover
• stay focused on 𝟯 𝗰𝗼𝗿𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗳𝗼𝗿 𝟵𝟬 𝗱𝗮𝘆𝘀
• drop 𝗽𝗮𝗿𝗮𝗴𝗿𝗮𝗽𝗵-𝗹𝗲𝗻𝗴𝘁𝗵 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

If you want to find out more about 360Brew, check this article: https://go.authoredup.com/QxrFxZ

P.S. Do you notice your feed getting more specific lately? What kind of posts keep showing up for you now?

Ever wondered why your company posts flop?

Here’s what the data says 👇

We analyzed data from 10,000+ company pages and found a pattern that holds across industries.

When employees repost company content with their thoughts, this post gets 𝟮𝟬–𝟰𝟬% less impressions.

If they repost instantly, it's slightly better, but still weak.

But when employees write their own take, from their perspective, 𝗿𝗲𝗮𝗰𝗵 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝘀.

Give them context or a direction, but not a template. Let their words do the work.

Try this:

• Let employees tie it to their roles.
• Create fun challenges and rewards for all.
• Share insights they can comment on or add.
• Highlight results so they feel valued.
• Celebrate posts written in their own tone.

That’s how advocacy becomes influence.

P.S. Do you encourage your team to share company updates? What’s working (or not) for you so far?