Basic Arts

Check out the BA TEDx talk:

Love your competitors: how great businesses do strategy.

Drawing on examples ranging from Nokia and Southwest Airlines, to Extreme Ironing and Charles Darwin, it paints a new picture of how markets work that will make you see the world of business differently, and show you how you can uncover a winning strategy by not trying to win at all.

Love your competitors - how great businesses do strategy | Alex Smith | TEDxFolkestone What’s the secret to great business ideas, and successful business strategies? In this inspiring talk Alex M H Smith founder of Basic Arts reveals that it al...