Design Doctor

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𝗟𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵

It all started not with Instagram, but much earlier. Periscope, Snapchat, YouTube - each platform has created and developed video formats for its users. And in insta they made their own - Instagram Live. Remember the expression "steal like an artist"?

According to a Livestream survey, over 80% of users prefer to watch rather than read. You can put books aside and safely say: video formats are taking over the world, and Instagram Live is a great way to show yourself, your company or product to it. Let's analyze in stages how to do it correctly

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹

1. Subscribers who have Instagram notifications enabled receive a notification when the live stream starts.

2. Ether creates the effect of FOMO (fear of missing out), otherwise - the syndrome of lost profits. The audience understands that something important is happening and is afraid to miss it. Back in 2016, TAMHSC concluded that social media users are more and more exposed to FOMO every year.

3. At the end of the broadcast, you can save it to History, add hashtags and geolocation, and upload it to IGTV. Subsequently, this will help in attracting a new audience to your account and increasing your reach.

4. Instagram actively promotes its live streams and, as a result, shows you to more users. It is worth trying to go live every week in order to stay "in sight" of your subscribers and improve your position on the social network.

5. The broadcast statistics are easy to track: the number of viewers is displayed after the broadcast ends, and more detailed data is available in the corresponding section.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗹𝗶𝘃𝗲 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁

1. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲. What do you want to achieve with live streaming? Draw attention to a new product? Strengthen your relationship with your followers? Share important achievements or answer questions? With a marketing strategy guided, you can set the right goals, choose the right topics, and start preparing

2. 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 / 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻. You can post a post about the broadcast topic, offer several options to choose from, or ask your subscribers a question. Don't forget about motivation: a giveaway, competition, discount or exclusive offer for participants. The number of viewers can be increased by notifying about the live broadcast the day before in the feed and duplicating the information in the story

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝗹𝗶𝘃𝗲 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁

1. Not all subscribers have the opportunity to connect to the live broadcast immediately. Periodic reminders about the topic of the broadcast will help new participants to quickly get involved in communication. Better yet, post a comment with a topic.

2. If before the live broadcast you asked your subscribers questions in Stories, use special live-stickers. Pick the most interesting ones, post them live and reply

3. You can reply to comments immediately or, conversely, disable them

4. If you need to show the audience the surroundings, just tap twice on the screen

5. When you broadcast in the “question-answer” format and do not have time to give feedback to all participants, ask for direct messages, the answers to which can be posted in Stories

𝗕𝗮𝘀𝗶𝗰 𝗹𝗶𝘃𝗲 𝗳𝗼𝗿𝗺𝗮𝘁𝘀
1. Question - answer
2. Interview
3. Excursions - Are you promoting your company? Organize an online tour of the office

Live broadcast gives a sense of limitlessness. Communicate, share, invite behind the scenes, talk about how products work, criticize or become the target of criticism. Bold, honest, informative live broadcasts encourage participants to comment, save and share the recording with friends. Live broadcasts often become trendsetters, motivate and inspire. It is one of the most valuable tools for getting feedback from subscribers and interacting with them. Don't stop, experiment with formats and, most importantly, be yourself.

➖Instagram is a good way to attract additional audiences and retain customers, but websites play a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online

𝗪𝗵𝘆 𝗮𝗿𝗲 𝗛𝟭-𝗛𝟯 𝘁𝗮𝗴𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗦𝗘𝗢?

Headings and subheadings on a site page help the reader understand the content of the text. This is useful not only for humans: in the same way, Google search robots scan the text and determine how logical it is. Therefore, correctly placed h1 – h3 is not only convenient, but also effective: pages rank better and appear more often in the SERP.

- 𝘁𝗮𝗴𝘀: 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

The - tags are HTML markup elements used to denote headings in the text. The most important heading is - the higher the number, the lower the importance of the heading.

Heading tags show crawlers the structure of the text: they help them distinguish headings from body text and determine the degree of their importance.
Of course, modern algorithms allow robots to understand the content of a page without tags, but all other things being equal, well-designed pages will be located higher in the search results.

Structured text is easier to read and therefore more valuable to the reader. Well-written headings and subheadings must meet several conditions:

𝗘𝗿𝗿𝗼𝗿𝘀 𝗶𝗻 𝘂𝘀𝗶𝗻𝗴 𝘁𝗮𝗴𝘀

If it is important to you how your site is ranked by search engines, don't make mistakes in using tags. Here is a list of them:

multiple headings on one page;
violation of the heading hierarchy, for example, the tag is used inside the section;
Applying tags not to text, but to other elements, such as images.

Gross errors in the use of tags cause the browser to display the page incorrectly. One of the reasons is that they interpret non-standard code differently. This is especially true for older browsers that do not support HTML5. As a result, headlines may not appear as intended, and this can confuse the reader.
Let's remember the main thing

Headings and subheadings on a page structure the text, highlight the main point and help the reader to quickly and correctly interpret the information. Readability improves user experience and is therefore taken into account by search engines: they rank the easy-to-read pages higher.

➖ H1-H3 is an important way to promote your site through SEO, but website design plays a key role in the effectiveness of your busines, so if you start to work with me, be sure that Design Doctor is the best solution for the growth of your business.

With love for you and your business,
Your design doctor
Aleksei Korzin
www.designdoctor.online