Lucha

Time for the third and final insight of the week.

I'll be back with more insights from the 2024 L&D Paid Ads Report next week, but for now...

𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝟯

🔎 Google Ads is the most commonly utilised ad platform.

Close to 90% of current advertisers in our research were using Google Ads.

If an individual is searching for "manufacturing cpd courses" on Google and finds a search ad for your business, we know that this person will likely be interested in your training programme.

Google Ads is great for targeting people at different stages of the buying cycle, and showing them an ad that will resonate with their current requirements.

If you get your messaging & landing page right, you can quickly turn these search queries into leads (and then sales!)

----------

You can access the complete 2024 report here - https://brainstormed.luchadigital.co.uk/p/paid-ads-report-2024

If you want L&D-specific marketing tips sent directly to your inbox every two weeks, subscribe to Brainstormed here - https://brainstormed.luchadigital.co.uk/

For the next two weeks, I'll be sharing insights from the 2024 L&D Paid Ads Report from Lucha.

𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝟮

📆 The average monthly budget is £5,000 - £10,000

📈 55% are planning to increase their ad spend in 2025

The average monthly budget is a good one to aim for. You could likely run across multiple platforms with a budget of this size.

It's worth noting that this is for existing advertisers. We generally recommend a budget of £2,000/month per platform to begin with, and then scaling up to a larger ad spend over time.

The fact that 55% of these advertisers are looking to increase their spend in 2025 says a lot, especially in the current economic landscape.

The main takeaway here is simple. Online advertising works.

There are opportunities to promote your training programme or e-learning platform on search engines, social media & through display ads.

2025 is a great time to get started.

----------

You can access the complete 2024 report here - https://brainstormed.luchadigital.co.uk/p/paid-ads-report-2024

If you want L&D-specific marketing tips sent directly to your inbox every two weeks, subscribe to Brainstormed here - https://brainstormed.luchadigital.co.uk/