Hatch Group

Fibre is booming. Gen Z are back on the booze. UPFs are still under scrutiny. And frozen is having a moment. ❄️

Our newly launched Food & Drink 2026 Trends Report takes a look at the behavioural shifts set to shape the UK food & drink sector this year – and how brands can stay ahead.

Using a mix of our agency expertise as well as brand-side insight, the report brings together what we’re seeing day-to-day working with food & drink brands, alongside insight from marketers who are navigating these shifts in real time.

Download the report from the link in our bio!