Modo25

May was a big one for ASK BOSCO®. Here's what we got up to. 👇

We headed to Re:commerce26 with the team at Re:signal to soak up some brilliant talks on the future of digital commerce. Lots of food for thought on where ecommerce is heading and plenty of conversations we're still thinking about.

We said farewell to brightonSEO for now, where we set up shop, talked all things AI Analyst, and handed out a lot of chocolate. The queues were mostly for the chocolate. We'd like to think some of them stayed for the AI Analyst chat. 🍫

And finally a huge congratulations to Claire, our Associate Director of Digital Strategy, who was named our team member of the month.

Your budget decisions are only as good as your measurement. If you're still relying on last-click attribution, you're making those decisions on incomplete data, missing the impact of upper-funnel activity, offline channels, and anything that doesn't leave a trackable digital footprint.

Marketing Mix Modelling looks at everything together. It takes a statistical view of all your marketing activity and shows you what's genuinely moving revenue, not just what's easiest to attribute.

We offer MMM as part of our data services at Modo25. If incomplete attribution is creating blind spots in your strategy, it might be time to talk.

👉 https://hubs.ly/Q04hs4ND0

Too many search strategies are being rewritten from scratch because of GEO. Most of them don’t need to be.

AI tools like ChatGPT, Perplexity, and Google AI Overviews are changing how some people discover brands. But Google still holds 91.4% of the global search market. AI chatbots account for around 2–3% of search-like queries.

Treat your GEO like your SEO https://hubs.la/Q04hskyG0