iBSTEC

Why is social media important for your small business?

The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we have an easy to use and powerful tool at our finger tips that can share a piece of content all over the world in seconds.
Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.

Driving Traffic:
Every website owner wants to increase their traffic; Social networks top the list of site referrals. Not to mention that they triumph in time spent on site, as well.
Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.

SEO:
With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.

Engagement:
Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and user to interact freely and quickly.The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

Branding:
With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile:
At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.

We would like to wish you best of luck with your social media marketing endeavours and hope the information we have provided will help you attract more customers. If you require help we have a team of experts who can do all of that for you. You can find out more on Link to SEO and Social media
We have a range of other services which will benefit your business grow and flourish. To find out more click Link to all services

SIP Trunking
IBSTec’s EasyAccess service provides straightforward gateway access to IBSTec’s network using SIP trunking. Serving customers that already have an IP PBX server installation, VoIP EasyAccess provides call termination complete with full UK geographical numbering (01, 02 and 03 telephone numbers) and 0845 numbers.

As an IBSTec partner about SIP trunks, if you have the in-house technical knowledge to build your own VoIP platform to control all call functionality and customer billing and simply need a call termination service to route the calls from your system to the outside PSTN network, VoIP EasyAccess completes the call termination element of your VoIP solution. Existing BT numbers can be migrated to our network and there is just a 30 day minimum contract period.

VoIP – Low Cost Pre-pay
IBSTec’s VoIP Express service provides channel partners with a quality entry level VoIP proposition to take to single-user customers able to pay in advance for the calls they make. The service is fully hosted and boasts a number of useful features including a geographic (01/02) or non-geographic (0845) number, voicemail, the ability to send SMS texts, free ‘on-net’ calls and competitive ‘off-net’ call rates, as well as real-time call data, black and white call lists, call forwarding and easy online account management via a secure user portal.

With VoIP Express you can generate a profitable revenue stream while providing your customers with a low cost and easily manageable pre-pay VoIP solution. What’s more, as an IBSTec partner you’re entitled to a complimentary VoIP Express account, enabling you to experience IBSTec’s reliable VoIP service first hand and benefit from free calls to all Entagroup numbers.