Creative i Design

The benefits of a corporate identity

Corporate identity is what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business.

Maintaining a consistent corporate identity is vital if you want to show your business in a professional light. Sticking to a particular palette of colours and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional stance.

“A good example is Coca Cola - you see the logo, you instantly know you are getting a quality product”.

When it comes to corporate identity, Creative i will work with you to ensure that all elements of your corporate identity are consistent throughout all of your internal and external marketing. Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touchpoints such as social networking platforms, newsletters and email marketing, sales brochures and the like.



Photo by Caitlyn Hastings on Unsplash

I need a logo designing

Anyone starting a business would have gotten the suggestion to invest in getting a logo although some people fail to realise that having a logo is just the initial step of building a memorable brand identity.

A logo is the keystone of your brand and no matter what type of brand or business you own, it is important to have a professionally designed logo. Without one, your audience will not be able to identify your company, let alone allow you to outweigh your competitors.

“A well-designed logo has the ability to bring in more revenue (indirectly), improve customer retention rates and allows people to trust you as a credible brand”.

When it comes to logo design, Creative i believe it’s always best to keep it simple. This helps with legibility and versatility. In today’s age, technology is always changing and evolving, so we as designers need to create logos that transcend paper. VR and AI, for example, are places where logo design might be more common in the future, so creating a logo that is simple can help set up the logo for success in these applications.

A simple logo is memorable which goes a long way in creating an identity and association with the brand. It can be tempting to want to over-design a logo or put too much detail into it. This can create problems when the logo needs to be used at a small size or if it needs to be printed in a certain way such as embroidery. In our experience, using thoughtful restraint and believing in the power of simplicity creates the most effective logo designs.



Photo by Aleks Dorohovich on Unsplash

Tomorrow is the first day of August and Yorkshire Day. As a keen cyclist, I have the enormous pleasure of being able to ride and enjoy the natural beauty of our fair county. With its incredible terrain and countryside, Yorkshire’s has it all.

My passion for design has inspired me to create a poster, to celebrate cycling and Yorkshire. Influenced by the iconic imagery of the 'Tour de France'. With its endless fields of sunflowers, dissected by a raging peloton.
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Who can ever forget the 'Grandest Depart'? Or the 'Tour de Yorkshire'? Which has exposed our great county to a worldwide audience and rekindled our love for the bicycle? Unfortunately due to current circumstance, it wasn’t to be this year. But that doesn’t stop you from getting on your bike! You won’t have to ride far before your blessed by Gods own county and all it has to share.

Download your FREE PDF Poster using the link https://www.creativeidesign.com/resources and show your pride in our great county.