FootfallCam

𝗦𝗺𝗮𝗿𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗖𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝗖𝗮𝗿 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺𝘀

𝘜𝘯𝘭𝘰𝘤𝘬 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘷𝘪𝘴𝘪𝘵𝘰𝘳 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳, 𝘨𝘳𝘰𝘶𝘱 𝘴𝘪𝘻𝘦, 𝘢𝘯𝘥 𝘴𝘵𝘢𝘧𝘧 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘴𝘩𝘰𝘸𝘳𝘰𝘰𝘮.

Modern car showrooms are evolving beyond just displaying cars. The focus today is on understanding customer behaviour — how long they stay, what cars they explore, and when they engage with sales staff. With FootfallCam, you can now capture these insights seamlessly through a combination of people counting, group detection, and behavioural analytics.

𝗪𝗵𝘆 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗳𝗼𝗿 𝗖𝗮𝗿 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺𝘀?

• 𝗦𝘁𝗮𝗳𝗳 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Car showrooms often have low visitor traffic, so even a few staff movements can distort data. FootfallCam’s re-identification engine learns each staff member’s appearance and consistent dress for the day, excluding them from counts automatically.
• 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: The system also identifies returning visitors or the same group re-entering (for example, moving between indoor and courtyard areas), ensuring that only unique customer visits are measured accurately.
• 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗚𝗿𝗼𝘂𝗽 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻: Identify groups entering and moving together, track their behaviour, and measure dwell time at each vehicle or zone.
• 𝗦𝘁𝗮𝗳𝗳 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Detect when a salesperson engages with customers and measure the duration of the engagement.
• 𝗭𝗼𝗻𝗲-𝗕𝗮𝘀𝗲𝗱 𝗛𝗲𝗮𝘁 𝗠𝗮𝗽𝘀: Visualise customer movement across your showroom to understand which models attract the most attention.
• 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Learn from historical data to forecast footfall during product launches, events, or weather changes.
• 𝗦𝗶𝗺𝗽𝗹𝗲 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Each camera covers ~1,000 sq. ft.; one Centroid supports up to 32 cameras, enabling very large coverage at a low overall cost. We supply the Centroid analytics appliance; you can source the CCTV locally or reuse existing cameras.

𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁

Car showrooms typically feature high ceilings, open layouts, and modern aesthetics. FootfallCam Centroid is designed for such environments — discreet, ceiling-mounted, and offering wide coverage. The system integrates easily with your existing CCTV network or operates standalone for maximum flexibility.

Learn more on our blog: https://www.footfallcam.com/BlogPost/Post/smart-people-counting-and-analytics-for-car-showrooms

𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗣𝗿𝗼𝟮: 𝗥𝗲𝗱𝘂𝗰𝗲 𝗜𝗻𝗳𝗿𝗮 𝗖𝗼𝘀𝘁 𝗯𝘆 𝟵𝟬%

We have recently hosted a webinar focusing on the cost-efficiency of our "10x Cheaper" solution, enabling retailers to achieve full in-store path tracking.

✅ Advanced shopper insights
✅ Minimal infrastructure investment
✅ Significant ROI for stores of all sizes.

Check out the webinar here and discover how you can save big and optimise your store's performance today: https://www.footfallcam.com/BlogPost/Post/footfallcam-pro2-reduce-infra-cost-by-90-percent