Lightflows

In this week's blog, we post a comprehensive guide revealing how to build a content strategy that thrives in an AI-driven world by creating clearly structured, data-driven content that captures AI systems' attention and drives visibility in the evolving search landscape.

Mastering website content strategy for AI-powered search: a complete guide Transform your content strategy for AI search success. Learn proven techniques to optimise for ChatGPT, Claude & Gemini in 2025.

ChatGTP and Shopify

ChatGPT meets Shopify: How AI checkout could disrupt e-Commerce and advertising The world of online shopping is on the brink of a major shake-up. Shopify – one of the largest e-commerce platforms – is partnering with OpenAI’s ChatGPT to enable in-chat shopping and checkout. This means you could soon ask an AI assistant for a product recommendation and buy it instantly wit...

Apple Just Signalled the End of Traditional Search

Apple is actively exploring how to bring AI-powered search engines — like those from OpenAI, Perplexity, and Anthropic — into Safari.

Apple SVP Eddy Cue revealed Safari searches declined in April for the first time ever — a sign users are shifting to AI tools for answers.

Cue believes AI search will ultimately replace Google, and Apple’s next move could reshape the entire search ecosystem.

The impact? Alphabet’s stock fell 8% on the news, with Apple also falling a little over 1%.

🔍 The age of AI search is here. Is your brand ready?