QuayClick

Conversion rate optimisation (CRO) is about making technical and content changes to your website so that more of your visitors ‘convert’.

Increasing your conversions might mean more sales, more contact form completions or more sign-ups to your newsletter. Whatever your goal, an increase in your conversion rate will help you achieve more of your marketing goals.

Here are our top five actions to increase your conversion rate:

1. Use A/B testing to identify what converts.

2. Simplify your homepage design.

3. Use website personalisation.

4. Focus on website speed and security.

5. Prioritise your calls-to-actions.

For more details on implementing each of these actions and to read our full list of 9 actions to increase your conversion rate, check out our blog.

Conversion Rate Optimisation: increasing your conversion rate Conversion rate optimisation can help to increase your sales, leads and business prospects. We highlight 9 essential conversion rate optimisation actions to help you increase your website's conversion rate.