Evolve Group

Rugby Like Never Before 🏉🏆

We’re proud to be working with to bring the Women’s 2025 partnership to life across the UK.

From bold venue activations and on-trade POS kits we’ve been helping Asahi champion the women’s game and connect with fans where it matters most. This campaign is about more than awareness, it’s about championing the women’s game at every level.

Women’s rugby is seeing record-breaking growth, and it’s exciting to play a part in amplifying that momentum with a partner as committed as Asahi.

We brought the Muckpit to Manchester. And we didn’t hold back 🙏🏽
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took over the terrace at Common to launch their latest Muckpit range, so we transformed the space into a zone of flavour, fun and full-on vibes.​
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Drip-covered pillars, punchy murals, and custom-wrapped tables brought the look to life, while spin-to-win giveaways and branded merch kept the energy high and the punters coming back for more.​
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Bright, playful, and impossible to miss. Just like the new Muckpit range.