Woolkind

Stacking the Woolkind wall of wool 🧡

You pick the colours, we create, the combinations are endless 🌈

Some days are almost sold out and I really want to see you there 🧶

This August, I’m doing a daily talk for the Edinburgh Fringe on sustainable fashion, what wool’s role in the future of clothing looks like, and everything I’ve learned from working in the industry.

If any of that sounds like your kind of thing, come along. I’d love to meet you in person.

Search “knitwear” on Edfringe.com/tickets to grab yours or the link is in the bio.

Laurence x

Can I be honest with you for a minute? 🙈

For a long time I played it safe with Woolkind. Neutral tones, understated pieces, the kind of knitwear that didn’t ask too much of anyone, and it was fine, but fine isn’t really what I got into this for.

The decision that changed everything was leaning into brightness fully, with bold colour combinations and pieces that make you stop and feel something.

The response was immediate, and you didn’t just like it. You loved it.

Turns out when I stopped making things for everyone, I started making things for you 🧡

Laurence x

I’m giving up wearing colours...

Just kidding 😅