ROTH

Why do digital projects fail? Usually, it's not the tech, it's the orbits. 🪐

AllSaints' Salesforce migration had all the right stars. But marketing, design, e-commerce, and tech were operating in separate galaxies, each with their own idea of "premium customer experience."

We aligned the planets. Working between AllSaints and their agency partner Astound, we ran intensive cross-functional workshops that built shared vocabulary, aligned journey maps, and established collaborative review cycles, turning silos into a single, cohesive solar system.

Explore the collaboration strategy behind the migration → https://lnkd.in/eCivJ2tJ