Avante Media

Last week, the Avante team came together in Edinburgh to celebrate the incredible milestones we’ve achieved so far this year 🎯 — and to enjoy some well-earned downtime together!

From fun team activities 🎉 to a stunning meal in the heart of the city, it was a perfect way to reflect on how far we’ve come and gear up for an even stronger second half of 2025 🚀

A huge thank you to our amazing team 👏 for their hard work, and to our valued clients 🤝 for your continued trust and partnership. Here’s to finishing 2025 on a high!

Lead Generation - Do you know what ROI (return on investment) you are getting from your paid advertising campaigns?

Your ROI is the gross profit from the actual sales generated divided by ad spend, and this is the most important metric to determine and monitor, whether your campaign objective is to get enquiries, sample request, accounts opened etc.

For example, we have a number of clients currently, who provide a specification / design for an enquiry, and then provide a quote. We are tracking not only the number of enquiries, but the contact details of the prospects, so when the sale is closed, we can see the source of the enquiry, the exact cost of acquiring that customer, and from there work out their ROI.

Our system allows us to calculate this for you, but in addition, enables us to make data-driven decisions, optimise ad spend, and ultimately enhance your paid advertising strategy's efficiency and profitability. Without this, poor data = poor decisions = poor results.

Get in touch if you need any support with tracking or maximising ROI!