ADM - Advanced Direct Mail

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DIRECT MAIL FULFILMENT

Planning for performance – get this right and everything falls into place
Preparing your mailer for postage is an art in its own right – an art that begins in the planning. From size and weight, to personalising content for each cell and making sure your mailings conform to Royal Mail guidelines, we use our experience to guide you through every step of the direct mail fulfilment process. Equipped to deliver
Over the years, we have sent out almost everything you can imagine – from 10,000 catalogues to 2.7 million magazines. Whatever your mailer, you can be sure it will arrive safely – in the right place at the right moment. Alongside hand-finishing, we have high-capacity enclosing and addressing lines, along with high-speed camera matching. If you have a tight deadline, it’s good to know we keep extra space in our schedules – so your last-minute jobs can run smoothly too. Complete range of polywrapping, paper wrapping and envelope enclosing solutions
Using the latest technology we offer:

High-speed poly-wrapping with 100% compostable potato starch wrap
Paper wrapped mailings
Automated envelope enclosing
Naked mailings
Hand fulfilment
High-speed inkjet personalisation
Camera matching capability
Selective enclosing
Automated sealing for a wide range of one-piece mailers including tabbing. Our plant list includes Sitma high-speed polywrapping machines, Norpak paper wrapping machines, Buhr envelope enclosing machines and Kirk-Rudy ultrajet variable data inkjet systems. Sustainable direct mail
We lead the way with the use of bioplastics (100% compostable potato starch) as an eco-friendly alternative to LDPE poly-wrapping. Feedback from major clients has been very positive. We have recently moved from using Bioplast 300 to Bioplast 400. Bioplast 400 is clearer and qualifies for Royal Mail Mailmark discounts. This substantially reduces postage costs and it’s another option to consider in the planning stage of your direct mail campaign. In addition to bioplastic wrap, we are now pleased to offer paper wrapping solutions thanks to our investment in a paper wrapping machine from Mailroom Machines Limited. DATA ANALYSIS

Validating, testing and tidying
The quality of your data analysis can make or break your bulk mailing campaign. We leave nothing to chance. Smart data insights
Almost every direct mail data set contains incomplete or out-of-date entries, not to mention inconsistencies caused by human error. We help you eliminate data errors by giving you an overview of where and how your data could be improved – all as part of our service. Your data in your control
Once we have identified inaccurate or underused information, we suggest how to update, amend or enhance it. Only then do you decide what, if anything, you want us to change. PERSONALISATION

Increased relevance, increased response
The more you know about your customer, the more you can do with direct mail personalisation. If you’re promoting business locations, why not tailor maps to the local area? If you’re sending out discounts, try including a personalised voucher for their nearest store. There is no limit to the number of variables you can include in a single mail piece – we’ve worked with up to 100 variables to help increase personalisation and improve response rates. POSTAGE

Cut through the confusion
We don’t just consider postage costs when your mailer is printed and ready to go – we plan it at the earliest stages of your project to make sure there are no surprises later on. Knowing which of the hundreds of available options to use is second nature to us, so we make sure every penny you designate towards postal services is spent wisely. We work with you from the early design stage to ensure your mailing meets Royal Mail’s formatting guidelines and keep up with the constant changes at Royal Mail to make sure we can offer the best possible service and prices. Delivery, delivered
Postage costs are usually the biggest expense in direct mail – and the most complex. At ADM, we help you reduce your postage costs as far as possible, helping you to improve your budgets, improve performance and Cost per mailing, stretch your budget further all without reducing your service levels. Slice costs, boost profit
By saving money on postage costs, you can reach a wider audience, use valuable marketing funds elsewhere to make your direct mail marketing campaign an even greater success. With ADM’s expert postage reduction tools, you may be able to increase the number of mail outs you schedule per year, send your direct mail to more prospective customers, or invest in personalisation features for your next campaign. Whatever you do with the funds you’ve saved on your postage costs, ADM will be able to advise you on how to boost the effectiveness of your next direct mail campaign without breaking the bank. PRINT BUYING

Experts In Print And Its Place In The Direct Mail Lifecycle
Our friendly team of direct mail experts work with print trade suppliers every day, which provides us with unrivalled access to rates and print slots that are otherwise unavailable. We use our unparalleled knowledge of the direct mail industry and printing services to guide our clients through the complex range of direct mail print options, making sure you get the finish you want at the best possible price. Print literally has unlimited combinations from the size of your materials to the GSM, stapling, folds weight and many, many options besides. With many print providers lacking the visibility into postage simple considerations at print stage can lead to big savings in postages, which is why we connect the dots between print and post for a better direct mail performance. If you’re already in the early stages of print here’s a quick list of areas to consider in your print:

• Address carrier
• Mailing piece
• Outer wrap or envelope. Other things to consider:

• Is it simplex or duplex?
• Is it standard size or bespoke?
• Black and white or full colour?
• Folded, sealed or tabbed?
• Finished size vs. the pack size
• The quality and weight of the paper. All of the above can have a big impact on both your print and postage costs in the long term but to talk to the friendly ADM team get in touch today for expert advice on print buying. E-COMMERCE FULFILMENT

Our e-commerce fulfilment services are delivered in collaboration with our sister company, Codestorm. They’re one of the UK’s leading e-commerce order fulfilment companies. We have the bespoke technology, the purpose-built facilities and the tried and tested processes. Most importantly though, we have the people with the knowledge to get your orders right and, on-time every time. E-commerce order fulfilment services
When it comes to fulfilling orders, process is important. And we pay great care and attention to every step. Our secure warehouse is ideal for complex mailings, with large storage spaces, dedicated ‘pick and pack’ areas, pallet racking, shelving, and clean rooms. We’ll process orders from any channel, and get the goods to your customers quickly and accurately. Need an update? Log in to our bespoke warehouse management system, LINK, to see each order status in real time, helping you to make fast, informed decisions. E-fulfilment that works for you
Our order fulfilment services work for all kinds of businesses, from big multi-national companies to small start-ups. Whether you’re moving a few hundred units a week or thousands every day, we provide everything you need to manage those orders the right way.