JournoLink

Bye By Baby….This week’s alternative JournoLink media theme tune

With some sports kits off to the laundry this week as English challengers tip toe away from the Ladies Cricket World Cup, the Silverstone Grand Prix and Wimbledon without silver in their overnight bags, the golfing fanatics will be making the most of the heatwave at the Open Championships and ‘Captain Harry’ and his team will be keeping us all on the edge of our seats ahead of Wednesday’s match with Argentina. And maybe even the World Cup final itself on Sunday. No rest for the sports writers.

The pub industry is in for another good night making the most of late closing again on Wednesday and Saturday, and there will be media interest on the health impacts of another late to bed session for children.

‘It’s coming home’ will continue to be sung around the country, except for Clacton where the music will be more Bay City Rollers ‘Bye By Baby’ as ex-MP Farage’s one-man by-election makes the headlines.
With no other mainstream parties challenging, the political journalists will be assessing whether getting a bye (to use a cricketing term) is worth all the effort. Some might wonder whether ‘Fools Paradise Day’, which coincidently is today (Monday 13th) and described as ‘happiness built on illusion, turned into a gentle invitation to switch off, daydream and be deliberately carefree’, might have found a new sponsor.

There will be those writers mischievously suggesting that if only now ‘current MP Burnham’ could have hung on for just a couple of weeks and gone for Clacton instead of Makerfield they could have sorted out the next General Election at the same time and saved us all the trouble.

We’ll move onto babies. The very serious analysis of the Amos review will continue, the government setting out required neo- and post-natal standards, and the hospitals that have failed to ‘deliver’ professionally being spotlighted. Maternity journalists’ columns will be full of the rights and wrongs of baby care.

In the Windsor household where the NHS might be less of an issue, the focus will be on Princess Eugenie. She will steal the royal limelight if her now awaited third child arrives this week. The discussion will then be on the names.

The current hot money, assuming it’s a boy, is first name Prince and middle name Andrew. Guaranteed media headlines and not much that the little one’s great grandpa could do about it.

Anything to give us a smile as the US/Iran war restarts, setting petrol prices rising again and the heat wave sets off forest fires and draught warnings.

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Ever wonder why bacon and eggs became the ultimate breakfast combo? It wasn't an accident—it was one of the first major Public Relations campaigns in history!

In the 1920s, PR pioneer Edward Bernays used third-party credibility (getting 5,000 doctors to say heavy breakfasts were healthy) to completely reshape American eating habits and save a bacon company's sales.

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