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What does ‘marketing transformation’ really mean to businesses?

Marketing transformation is a term used by all sorts of brands and business but lacks a common term. What classes as truly transformative work, however, is a fiercely debated topic.
https://www.marketingweek.com/marketing-transformation-mean-businesses/

When used and prompted correctly, with the right training, AI can make an extremely positive impact on a marketer’s day-to-day role 🤖

This was the message delivered by Microsoft’s Ryan Miles and CIM’s Vincent Sider at our Podcast LIVE event.

The full episode is available across all podcast platforms. Link in comments section 🔗