The Raff Creative

Brand Reveal! A professional yet fun identity for a company that specialises in window and doors.

It's probably unsurprising, but the general vibe for building and construction branding seems to be pretty dire!

I wanted to create some thing that communicated what the company did immediately, while still keeping it feeling fresh and contemporary.

Branding for the building and contruction indutry defintely needs a bit of "Ronseal- does what it says on the tin" magic. It need to be simple and effective. But that doesnt mean it needs to be boring.

One thing that really stood out to me was, even though the actual services on offer were practical and fixed a direct problem, the end result was something deeper- fixing a window, replacing a lock, installing a new super secure front door isn't just another job ticked of the list, but part of building a safe and secure home, and THAT is what I wanted to get across in this branding.

What do you think?!

💁‍♀️You're gonna wanna save this! ⁠
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The importance of having a consistent and cohesive brand identity can't be overlooked no matter how small you are and it doesn't have to be complicated.⁠
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When you're just starting out and funds are tight, it's totally normal to try and do everything yourself and branding is one of the more fun things about starting a small business, so it's natural to want to give things a go. ⁠
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Here are my top 5 things to avoid when creating your brand identity.
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Let me know if you have any questions!⁠ And if you feel like handing over to a pro, I’m right here. DM me to book a free discovery call, or click the link in my bio. 😘
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