Zesty

Zesty is now part of the Granite Digital family 🤝

This marks an exciting step forward, combining our strengths to deliver even greater impact for our clients.

A big thank you to the Granite team for the warm welcome - we’re looking forward to what’s next!

🔗 Link to read more in the first comment

Strong results from our partnership with Agnew 🚗📈

Agnew is one of Northern Ireland’s leading destinations for quality new, used and manufacturer-approved vehicles.

When they asked us last year to review and improve their PPC accounts, we put collaboration at the heart of the project.

By spending time understanding their goals and refining the strategy together, we were able to:
✅ Create a simpler structure that makes campaigns easier to manage and grow
✅ Reduce cost per conversion by 13%

It was a pleasure working with Agnew and we’re delighted to see their results continue to improve.

Read the full case study here: https://www.simplyzesty.com/work/agnew/

We’re finalists at the 2025 Spider Awards! 🎉

🌟 Large Agency of the Year
🌟 Best UX & Customer Experience – Atlantic Technological University (ATU)
🌟 Best Website – Large Company – The National Treatment Purchase Fund (NTPF)
🌟 AI-Powered Marketing Excellence – Ashgrove Furnishings

Being recognised for our work in AI, UX, and web design - and as a leading agency - is an incredible honour.

A huge thank you to our brilliant clients and team for pushing the boundaries of digital excellence!

As we step into 2025, we asked the team to share some digital trends, updates and predictions for the year:

👩‍⚖️ Accessibility - The European Accessibility Act (EAA), effective in June, will make compliance non-negotiable for digital products and services in the EU. Start auditing your platforms now!

💡 SEO - SEO success in 2025 will hinge on aligning content with searcher intent, delivering real value, and building trust. Evolving algorithms are demanding smarter, user-focused strategies to drive lasting results.

📈 Google Ads - Google Ads is going to make it easier to block irrelevant searches in Performance Max campaigns, allowing better control over these ad types to refine targeting further and help maximise ROI.

👩‍🎨 Design - Web design trends are embracing bold, block-based layouts paired with vibrant colour contrasts, enhancing visual impact and user engagement.

💻 Development - We can expect even more powerful AI integration in development tools, enabling natural language descriptions of functions to generate code effortlessly. GitHub Copilot and Visual Studio are already paving the way for this transformation.