SD Create

Did you hear the news 👀

has confirmed its new Belfast store will open in on Thursday 12 October.

We’re so excited to be supporting Sephora UK on PR, media, creator and community engagement in the run up to the highly anticipated Belfast opening, supported by our good friends at on stakeholder engagement.

It’s safe to say beauty fans across Belfast - and right across Ireland - are buzzing for this launch. There’s been a BIG reaction to the opening date news released this morning and that’s only going to build in the coming weeks.

Sephora is more than just a place to shop – it’s about helping everyone look and feel their best. We’ve personally chosen holiday destinations based on Sephora locations and it’s amazing to think others will soon be putting Belfast on their must-visit list for the same reason. ❤️

From cult favourites to indie icons, including Sephora’s own namesake range, Sephora Collection, beauty lovers are in for a treat when the new Belfast store opens.

We’re so excited to shop exclusive ‘Only At Sephora’ brands such as rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28 alongside other ‘Hot on Social’ brands like Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro and Kosas. Swipe to see just a few of the products we’re excited to get our hands on (for starters!)

This is a milestone moment for – and for Belfast – as Sephora UK prepares to launch its first store on the island of Ireland in Belfast’s Victoria Square. It’s undoubtedly one of the city’s most eagerly anticipated launches and we’re so proud to be part of it.

Make sure you’re following and for all the news in the run up to the opening.

📰 read the full story via the links in stories.

Wanna get connected? Swipe right 😜

We’re running our first event at our fab new office & we have a few spots left. 👀

Our business is built on connection and collaboration. So we wanted to create something that would bring people together - IRL - to create conversation and community.

So in partnership with , we bring you CREATE Connections.

This is not your average networking event.

So what is it?

will be joined in conversation with the wonderful and special guests including:

- Martin Breen, Deputy Editor-in-Chief, and Sunday Life.
- , NI photographer of the year and
- , comedy promoter, TSW Management (and SD’s long suffering husband).

Our short Q&A will be followed by networking, drinks and a few surprises.

Who’s it for❓

People interested in marketing, storytelling and creating great content: small businesses, comms & marketing pros and creatives.

We’ve over 40 people signed up so far including some of our brilliant clients, media friends, agency, in house & freelance comms & marketing peeps, creatives, members and local business owners.

We’ve space for about another 10 people. Fancy joining us?

What you need to know:

🗓️ Wednesday 5 November (remember, remember)
⏰ 6-8pm
📍 Catalyst Bedford St

🍹We’ll have Margs & Palomas thanks to our friends at & a few other beverage options (including zero / soft drink options).

🍗 Food from the our fab neighbours 🤤

🫢 And we’ve a few surprises up our sleeves too.

🎟️ Tickets are FREE and are available via link in bio but we will be asking guests to donate to homeless charity - our neighbours here at Catalyst Bedford Steet. We’ll have some spot prizes up for grabs to say thanks too.

Once we hit 50 sign-ups, our waitlist will kick in, so do still sign up if it shows as sold out and we will release tickets as/when any free up.

SD Create 🤝 

As ‘back to school’ season sets in, we’re proud to announce that we have been appointed as the PR partner for The Open University in Northern Ireland.

For over 50 years, The Open University has provided access to flexible, high-quality learning to local people from all walks of life; helping people to up skill, change careers and follow lifelong passions. 

We’re excited to work alongside the OU team to shine a light on the incredible impact makes to the lives of people here in Northern Ireland every day. 

Get ready to hear some seriously inspiring student stories. 🎓

Just when you think Coldplay Kiss Cam Gate might be running out of steam, the formerly unknown data company, Astronomer stoke the flames with a reaction video featuring Gwyneth Paltrow.

It’s been widely lauded as a ‘masterclass in crisis communications’. But is it?

I was asked on the Talkback programme on this afternoon to chat with William Crawley about just that, alongside fellow marketing and comms consultant, Tina Calder.

ICYMI, and are looking for some tips on what to do if you find your phone blowing up / yourself navigating a very public crisis, I’ve written an article on the website and over on LinkedIn too (will link in stories).

If you missed the Gywneth Paltrow video (where have you been), it’s linked in the article. Would love to know your thoughts - is this the crisis comms masterclass it’s been lauded as? Or how would you respond?