SCF.Marketing

If your selling products online and your funnel doesn’t replicate or some what similar to the image above your doing something terribly wrong! ⁣
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The game is simple. ⁣
🚀 Drive huge amounts traffic to your website/webpage from social media⁣
🚀 Collect data on the type of people who are interested in whatever your selling (We know this from them clicking your ads and landing on your webpage) ⁣
🚀 Retarget those who didn’t purchase the first time seeing your product with ads re-engaging them to go back and purchase!⁣
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This simple strategy is how you can easily go from 6 to 7 figures. Wondering why your probably stuck at 6 figures and scalability is limited? Your probably not running retargeting ads!
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Hooray 🎉 , it looks like the government are easing lockdown rules which means businesses (especially local brick and mortar) can start generating and recouping lost revenue! ⁣
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Which also means opportunity! An opportunity to stay on the top of your customers mind because they will be spending their money and stimulating the economy now that movement is a lot less restricted. ⁣
Question is are they going to be spending money with you? Or Your competitor? ⁣
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If the answer was yourself, then you NEED to be advertising on social media. A few years ago you could probably get away with not advertising on social media however it is not optional anymore. You simply can’t neglect social media advertising as an essential part of your marketing strategy. ⁣
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Remember the price of doing the same old thing is far higher than the price of change. ⁣
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𝐈𝐭 𝐢𝐬 𝐚𝐥𝐥 𝐰𝐞𝐥𝐥 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬, 𝐡𝐨𝐰𝐞𝐯𝐞𝐫 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐢𝐭 𝐢𝐬 𝐜𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐭𝐨 𝐨𝐛𝐭𝐚𝐢𝐧 𝐭𝐡𝐚𝐭 𝐬𝐚𝐥𝐞? 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐕𝐈𝐓𝐀𝐋. ⁣⁣
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CPC (Cost per click) is a metric which is determined before a click and if it is too expensive, it is probably because your ads are not engaging enough.⁣⁣
If your CPP (Cost per purchase) is too expensive after a while you may want to behead that thing and kill the ad to avoid wasting money. ⁣⁣
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Social media advertising is simply about collecting data, analysing the data (especially the weak points) and simply knowing where in our funnel process we can improve upon based on the data we collected. ⁣
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Get it?
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Now we don’t mind drilling this inside your head a few times because as marketers we understand the importance off 𝐅𝐀𝐌𝐈𝐋𝐈𝐀𝐑𝐈𝐓𝐘.⁣
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So get familiar with the fact that if you do not adapt to this “social media”, “pay to play” (social media advertising) era your competitors will adapt and leave you for dust. ⁣
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𝟸𝟶𝟸𝟶 = 𝘉𝘢𝘵𝘵𝘭𝘦 𝘰𝘧 𝘸𝘩𝘰 𝘤𝘢𝘯 𝘢𝘥𝘢𝘱𝘵 𝘵𝘩𝘦 𝘲𝘶𝘪𝘤𝘬𝘦𝘴𝘵!⁣
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𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐓𝐕 (𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞) 𝐟𝐨𝐫 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐧𝐢𝐜𝐡𝐞 £𝟓𝟎𝟎-£𝟐𝟎𝟎𝟎 (𝐂𝐚𝐧 𝐛𝐞 𝐮𝐩𝐰𝐚𝐫𝐝𝐬 𝐨𝐟𝐟 £𝟏𝟎,𝟎𝟎𝟎!). ⁣⁣⁣⁣
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Using our systemised automation process we managed to get 132 appointments booked in under 30 days. Out of 132, 97 showed up for their appointment which is pretty damn good considering the fortunes people spent over Christmas 😥 ⁣⁣⁣⁣
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Now judging by our rule of averages, we potentially drove upwards off £197,000 revenue through our clients door! The key is in the FOLLOW UP 📞 📧 ⁣⁣⁣⁣
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A lot of individuals are going to express an interest in a “free consultation”, “free facial” or perhaps a discount but if you are not calling up your leads who have expressed buyer intent, what are you actually doing? Do you think people who work in the store who walk up to you asking if you need assistance do so because they like the way you smell? No. You my friend have expressed interest by attending their store and all they’re doing is following up trying to close you.⁣⁣⁣⁣
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In your sales process, always look at the “drop off” areas where a prospect can potentially not take action. For e.g. remember the remaining 35 people who didn’t attend their appointment? They have been placed in a “no show” campaign where they will receive a series of SMS & be targeted with Ads encouraging them to attend their appointment💪⁣⁣⁣⁣
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