Sofo Labs

Last week, we were honored to have the Global digital marketing team come to PSL to brief M2 students on a very special project.

The purpose of this Unicorn Week was to delve into the key challenges of digital activation, especially for a brand as large and multifaceted as YSL.

Huge thanks to Flora Talavera, Aurore Pillière and Tamara-Alisa Hamann for entrusting us with the project, and to the students for rising up to the challenge!

Thrilled to have worked with on their presence at leading sustainability event . And to have launched the new report « The dual transition » - of sustainability and technology!