ICOM COMMS

Accessibility begins before a museum opens its doors.

A museum professional and archaeologist shares how questioning dominant narratives can change practice. While working on the King Tut exhibition, Fatima Soliman noticed that the story centered almost entirely on Howard Carter, leaving Egyptian workers invisible. By shifting the focus to local laborers and the young boy who guided Carter to the tomb’s first step, the exhibition narrative began to change. 🇪🇬

Later, returning to the Grand Egyptian Museum during its construction phase, she helped build accessibility from the ground up — working with people of determination to shape physical access, inclusive exhibition content, and programs for visually impaired visitors, autistic artists, and artists with Down syndrome.

Today, her work continues through training, capacity building, and long-term relationships with families who return to the museum again and again. 🏛

This reminds us that accessibility is not simply a service — it is an ongoing commitment, embedded in every communication and interaction.

Reflect on your museum’s daily decisions: In what concrete ways can you embed accessibility further into your operations, exhibitions, or programs? 💬






ICOM Egypt- اللجنة الوطنية المصرية للمجلس الدولي للمتاحف

Trust is the most important asset of a museum. 🤝

Museum communicators turn complexity into clarity.
They turn history into words. Institution into humanity. 🫂

This isn’t just “posting.”
It’s care. 🤗
It’s ethics.
It’s accountability.

Your work shapes how museums are seen and how they are trusted.

💬 Let’s reflect: What is trust? How do you build it?
What do you consider in your daily work?

We’re listening.
We learn from each other here. 🗣
COMMS as you are. We got you.

PS: Trust is heavy. Don’t carry it alone. 🤍

Museum communication is often invisible when it works and extremely visible when it doesn’t.

One mistake, one typo, one call you missed while multitasking, and then hell breaks loose.

If you work in museum communications, you know this feeling. But it also applies to conservation, education, documentation, management. Museums can be tough.

Take a breath.
You’re not alone. 🤍

Your invisible work matters.

💬 Join the conversation: In the comments, share which part of your work you wish more people understood and why it matters.

We learn from each other here.
COMMS as you are. We got you.





Committee for Education and Cultural Action (ICOM-CECA)
ICOM Exhibitions

Thank you for being with us this year. Thank you for listening. We are taking some time off.

But if you just can’t stay away from social media, tell us your plans for 2026. And we might be able to help.

See you soon.