Heuritech

Oblong, Barrel, Rectangle, Duffle 👜 - you’re seeing these bag shapes EVERYWHERE right now

Shape is the new statement, and the data is already clear. At Heuritech we analyze millions of social media images to understand which bag silhouettes are truly gaining traction in 2026.

For the next 12 months, these are the star silhouettes defining women’s wardrobes worldwide according to our Trend Radar:
> Barrel Bags +22%
> Bowling Bags and Rectangle Bags +14%.
> Oblong Bags +13%
> Duffle Bags +11%

As logo-driven styles fade, form takes center stage. Structured volumes and elongated “east-west” silhouettes are taking over.
These trends are not just emerging - they’re already defining what’s next.

Discover more trending bag shapes in our latest blog post - link in bio, and stay tuned for the next trend reveal!

No jewelry. No maximalism. Just clean lines, mono colors, and an effortless edge.

Carolyn Bessette-Kennedy was the original quiet luxury it-girl and she still is.

Since the release of Love Story, the fascination around her iconic style has only grown stronger. At Heuritech, we analyzed her signature power pieces and tracked their growth over the past 3 months. Moreover, to better understand how iconic style influences today’s trends, our fashion experts delved into aesthetics and the forecast of these trends is now available in the Heuritech’s platform - contact us to access the insights.

Swipe to discover how her timeless aesthetic is shaping consumer trends today.

Heuritech is pleased to announce our selection in this year's prestigious accelerator 2020 New York Fashion Tech Lab!

According to Vogue Business, "Paris-based forecasting agency Heuritech (...) is among those accepted to this year’s NYFTLab cohort. It analyses data to help companies like Louis Vuitton and Dior both predict product trends and anticipate how they will behave in future seasons, and recently won the LVMH Innovation Award."

Fashion-tech startups offer look at legacy retailer ambitions The New York Fashion Tech Lab seeks out startups that represent where the industry is headed and what still needs to be solved.