The Sprout Studio

The Illusion of Authenticity > on and insights.

The search for change in consumers' perception is a major challenge for companies when creating new products and services.

The idea of authenticity will diversify to include solutions that use technology to create genuinely valuable experiences.
There is a growing negative vision around different categories such as “industrial”, “artificial” or “chemical”, which are related to what’s anti-natural or fake. This represents a communication challenge for brands. In certain cases, the mission will be to reverse the negative perceptions associated with being artificial by clearly demonstrating that the use of certain technical resources enhances the beneficial qualities of products and services. The idea of authenticity will diversify and include both the wisdom of original nature and the new generation of solutions that use technology to create genuinely valuable experiences.

Read the full article at: https://thesproutstudio.net/en/inspirations/inspiration/the-illusion-of-authenticity/

Social and Consumer Trends Analyst

In this course you will learn The Sprout trends research methodology which will allow you to identify, analyze, and anticipate social behaviors, values, demands, and consumer habits to apply instantly in your business strategy.

Take it to the next level! Develop your ability to detect and analyze with our methodology. Come and join us next April 25th for our online Social and Consumer Trends Analyst course.

Find more information at: https://thesproutstudio.net/en/academy

“The current context provides the keys to design powerful future innovations” 🚀 is one of the foundational premises of The Sprout Method.

We use a research methodology developed specifically to analyze the context and detect those signals that anticipate social changes that could have a relevant impact on demands and future dynamics. Based on this qualitative method, the thesis is that the keys to the future are currently found in the form of dispersed, heterogeneous and complex that need to be collected, analyzed, and projected. The objective is to produce reliable and relevant information in advance that will allow strategic, creative and business decisions to be made with the lowest margin of error.

🔍 Learn tools, principles and techniques for investigating social and consumer trends! 📚 Our new The Sprout Method includes the trend research methodology with a guide step by step to implement it!

👩🏽‍💻 Printed book available on Amazon.