Upside Creative Solutions

Two weeks to develop and produce a project for

For the Prada Beauty Spring Market in Milan, we created a series of trays and lunch bags designed to showcase the brand’s products within a spring-inspired universe.

Behind this project, the main challenge was not the design itself, but the timeline.

To meet the event’s requirements, both development and production were carried out in France to ensure delivery deadlines could be met.

A good example of the importance of production choices in event-driven projects: sometimes, the right solution is also the one that arrives in the right place, at the right time.

If you followed the event on Prada Beauty’s social media channels, you may have already spotted them. What do you think ? 🌸

Project developed in collaboration with on the creative direction. 🙏🏼

Before reaching production, every box starts its journey in the studio.

Trend research, concept development, material selection, discussions with clients and factories: this is where projects take shape.

In this reel, a selection of boxes developed across different industries. Which project catches your eye the most ? 👀

For the Rénergie coffret by , the creative direction was built around a simple idea: translating the codes of aesthetic surgery into a packaging experience.

The case draws inspiration from the medical world through metallic paper, integrated tools (scissors and spatula), and a wire-cutting system designed to release the cream jar. A mechanism imagined to turn the opening into a true experience.

The technical challenge also lay in securing the product through these tensioned wires, while integrating a metallic closing system combined with cardboard construction.

On the exterior, a contrast of matte and glossy finishes enhances the visual impact, with a logo treated in gloss.

The coffret was also designed for reuse thanks to a removable insert. A project developed in collaboration with on the creative direction.