FARM Rio Global

Take two brands with a Rio state of mind, raised on color and sunlight, and dressing like a Carioca becomes second nature.
Discover the new Havaianas ♥️ FARM Rio, now at farmrio.com.

AS CARIOCAS
Carminho Queiroga

Based in Lisbon, is a content creator who moves through fashion with instinct and personality. Embracing contrast, humor, and a certain unpredictability. Self-described as a chaotic person, and a proud owner of a pet cow, her world is as curious as it is expressive.

She’s inspired by the carefree spirit of carioca style: a relaxed way of living, where life always feels a little like summer, with lightness, confidence, and good energy.

It’s through small, everyday rituals that she feels closest to Rio, even from afar: finding joy in a beautiful sunrise or sunset, a good morning coffee, or music playing through her headphones.