Big Fish

Have you heard? Domino's has installed live webcams in their kitchens so that online customers can watch their pizza being made from scratch. Check it out…

http://bit.ly/12VE2ir

Clearly the pizza juggernaut is aiming to be more transparent and rid themselves of any brand identity associated with "cheap, fast food". We say, job well done for the transparency. It builds trust and brand loyalty that yield strong brand-customer relationships.

But we gotta ask: do their customers really care? When you're ordering Domino's, you kind of know what you're in for: delicious, albeit fast, food. Tell us, would you spend the time online watching YOUR pizza be made?

Heard of Sponsored Stories? It's another ad unit that Facebook offers on their advertising platform, where brands can pay for a post on their Fan Page to be served up to the FB audience while they're surfing.

But does it really work? The common response is yes, but only if your goal is to grow Likes on your Fan Page. When Big Fish manages an ad campaign on Facebook, we focus on understanding the interests of your potential Fans. And when you garner that new Like, the next steps is proper community management to engage users, and drives sales.

Facebook Advertising is a tricky space to maneuver. So when you invest your money, make sure you hire the RIGHT person to manage it.

http://bit.ly/11kXVil