Hostinger

Ever had a great idea and talked yourself out of it because the "real" way felt impossible?

Will Gray wanted to publish a 200-page, full-color cookbook. No publishing team, no budget, and a publisher had already said no.

He built it anyway. Print-on-demand killed the upfront cost. AI helped him research dishes from all 48 World Cup nations. Canva handled the design. Six months of evenings and weekends.

His advice? "Do it because you enjoy it, not because you expect it to succeed."

Full story here, worth a read if you're sitting on something you keep meaning to start.

World Football Food: 48 nations, 288 recipes, one cookbook A publisher said no, so he self-published World Football Food, a 288-recipe World Cup cookbook. Here's how he built the book, the website, and the brand.

At Latitude59 🎤 — one of the biggest startup and tech events in the Baltics — we joined the discussion “AI in Your Org: What to Automate, What to Keep Human.”

As Roberta Pukė, Chief of Staff at Hostinger, shared during the panel:

“AI is not about doing the same work with fewer people. We see it as a way to help people expand their roles, increase capacity, and focus on more meaningful work” 🚀

AI and automations are becoming part of everyday work across teams — not just something for developers.

But tools alone do not change much. Culture does 💡

At Hostinger, we’ve been encouraging teams across the company to actively explore automations in their daily work — and it starts with leadership leading by example.