360 Creative

We had the pleasure of collaborating with the 2023 Jordan x Quai 54 collection.
This collection celebrates the 20th anniversary of Quai 54, the world’s biggest streetball tournament.
360 Creative has been working with since its inception in 2003.

We created the event’s visual identity and have produced all imagery related to the event over the past two decades; including photo, film, video, print, digital and more…
This year also marks our 6th collaboration with Jordan on collection design, celebrating a unique creative partnership with the world’s most iconic sports brand.
Every year, we explore new ways of creating a distinctive visual package that elevates the event experience and contributes to the brand’s storytelling.

The “XX” graphic motif we created this year symbolizes the 20th anniversary of Quai 54, while the red / black / green color palette fuses the heritage of Paris’ vibrant African diaspora with the event's historic connection to African-American culture.
These graphic assets tie in the collection, court and arena designs created for the event, as well as its marketing and communication items, creating a unique and evolving visual identity for the event and the Quai 54 brand.

Creative direction💡🎨 👨🏾‍🎨👨🏻‍🎨
Graphic design
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