The LAB
Based in Paris, The LAB is a consulting agency specialized in Talent Buying and development of concepts and activations with talents, celebrities and experts from multiple fields. Our goal is to initiate and co-create purposeful projects with talents, brands and agencies in order to create meaningful story telling and maximize impact. We include talents into the conceptual process and involve them
06/03/2018
The Lab loves Welcome Home, the new Apple’s HomePod short film directed by filmmaking icon Spike Jonze starring singer and dancer FKA Twigs and featuring a brand new Anderson.Paak single entitled “Til It’s Over.”
Musical magic and a lot of special effects open on a series of dance steps while the apartment stretches- like life. Highly symbolic and quite amazing.
HomePod — Welcome Home by Spike Jonze — Apple HomePod. The new sound of home. Directed by Spike Jonze. Starring FKA twigs. Order now at https://apple.co/2D2kyzw Song: ’Til It’s Over’ by Anderson .Paak On...
31/10/2017
H&M has joined with Erdem for a new capsule collection releasing November 2 worldwide.
In celebration of the project, renowned filmmaker Baz Luhrman has created a unique short film titled “The Secret Life of Flowers”, which brings us in a strange countryside mansion where it’s magically always spring, filled with flowers, influenced by Erdem’s floral prints.
The film stars Olivier-winning actor Harriet Walter, alongside upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall, and models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. The short film also features a new track from Year & Years titled “Hypnotised”.
Click on the link to discover it
ERDEM x H&M – “The Secret Life of Flowers” campaign film by Baz Luhrmann The visionary film maker Baz Luhrmann has created a unique and spectacular cinematic short film exclusively for ERDEM x H&M. “The Secret Life of Flowers” is ...
25/07/2017
The English singer Eliot Sumner and the director Joanna Nordahl joins the Valentino’s universe for a special music video !
After Prada and Off White, the Luxury fashion e-tailer Mytheresa.com will exclusively pre-launch a selection of Valentino’s fall collection on July 26th. The customers will be able to purchase the collection throught the shoppable film.
This film brings his characters in an urban trip where the central theme focuses on diversity, as the original song “Species”.
mytheresa.com featuring Valentino: Species - Eliot Sumner mytheresa.com is delighted to exclusively pre-launch a selection of the Valentino FW17 runway collection on July 26th 2017 prior to the official launch with ...
27/01/2017
Swarovski and Hyères prize just unveiled the Festival's finalists: go check out these very talented people
Qui sont les finalistes du prix accessoires de mode Swarovski du Festival d'Hyères 2017 ? Pour la 32ème édition qui se déroulera du 27 avril au 1er mai 2017, le Festival international de la mode et de la photographie à Hyères et la maison Swarovski annonce le nom des 10 finalistes sélectionnées, ainsi que la nomination du créateur Pierre Hardy en tant que président du jury du prix access...
Khloé Kardashian, isn't only part of an influential family she is also part of those celebrities that are Entrepreneurs at heart.
The launch of her Denim brand "Good American" promises a "Body Revolution" for girls around the world.
https://www.goodamerican.com/
GOOD AMERICAN | Designer Denim Sizes 0 to 24 The new denim brand co-founded by Khloe Kardashian. Shop Good Legs, Good Cuts and Good Waist. Free shipping & returns on all U.S. orders.
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